D&T Jewels 01 The funnel · 02 Follow-up →
Prepared for Diana · dtjewels.com

A store that finds its own customers.

The shop works. This is the system that fills it — every day, automatically.

Live since July 2026 One-of-a-kind · $30–$190 Real orders ✓
The idea

Five stages. Most of it is already built.

Only ~1 in 100 cold visitors buys jewelry on a first visit. Reminded visitors buy at 5–12 in 100 — and email drives ~27% of a store's revenue. So: capture, follow up, repeat.

Reading this map
BuiltLive & paid for
We buildThe 3-week build
SetupAccounts only — no code
Kingman turquoise necklaceStage 01 · Attract

Put the work in front of buyers

Google Search & Shopping — $900/moSetup Her pieces appear on "larimar necklace" searches — photo, price and all. CPC ~$0.95–1.20 · jewelry ROAS 2.5–4.5×
Pinterest — $350/moWe build Jewelry's platform: ~70% women planning purchases weeks ahead. Pins sell for months. Jewelry-brand CPMs ~1/6 of Meta's · test CPC $0.62
Meta — retargeting only — $250/moWe build No cold ads. Instagram & Facebook just remind the ones who left. Warm converts 5–12% vs 0.5–1.5% cold
Organic + word of mouthBuilt Reviews, repeat buyers, current traffic — free, under everything paid.
≈1,500 visits / month at launch budget
D&T storefront photographyStage 02 · Land

The store — already built

Storefront & product pagesBuilt Editorial design, lifestyle photography, mobile-first.
ReviewsBuilt The #1 trust lever for artisan jewelry — stage 04 keeps feeding it.
Small conversion touchesWe build Each piece shows "Only 1 available," with shipping & returns right next to the buy button — the two things hesitant buyers check.
Most aren't ready on visit one — capture them
Larimar and gold vermeil necklaceStage 03 · Capture

Build the VIP list — never a discount

The invitationWe build Timed, once per visitor, easy dismiss. The hook: first look at new drops. 3–5% of visitors join · each one is free to reach forever
Footer signup → real listBuilt Already live — rewired from "notify Diana" into a subscriber list.
The invitation, as visitors see it
✕ Cascading larimar necklace

Be first to see new pieces

Every piece is one of a kind. The list sees each drop first.

you@example.com Join the list
List grows ≈60–100 / month
Diana's hands at the benchStage 04 · Follow up

Five sequences, selling 24/7

Day 0–5WelcomeWe build 40–60% opens — triple a newsletter
+1h / +24hAlmost-bought recoveryWe build Recovers 3–5%+ · highest $/send in ecommerce
Next dayStill-looking nudgeWe build ≈10× a normal campaign
On dropNew-drop alertWe build The list shops 24h before anyone
After purchasePost-purchaseWe build Care · review ask · next piece

Every email, laid out on page 02 →

Email grows to ~25%+ of revenue
A finished piece named and numberedStage 05 · Buy & return

Checkout — already built

Stripe checkout + order emailsBuilt Secure checkout and order emails — nothing to build here.
↺ Didn't buy

Into retargeting → back as warm traffic.

↺ Bought

Into post-purchase + new-drop flows → the next piece.

Under everything

You'll always know what every dollar did.

Meta signals

Pixel + server-confirmed purchases, deduplicated.

Google signals

View → checkout → purchase, server-confirmed.

Privacy done right

Consent banner, "Do Not Sell" link, GPC honored.

The monthly page

Spend, sales, return, list — by the 3rd.

The retainer, itemized

What $950/month gets you.

Every week
  • Ads tuned on Google, Pinterest & Meta
  • All five email flows watched on real orders
Every month
  • 1 email campaign, written & sent
  • Maintenance adjustments & optimization
  • Capture reviewed against real numbers
  • The report, by the 3rd
Always
  • Flows selling 24/7
  • Her moments planned into the campaign calendar
  • Plain-English answers, any time
Creative · honest scope
  • Included: copy + ads from her existing photos, AI-enhanced where it helps
  • Not included: shoots, video, content production
  • Anything she supplies → implemented free
Your monthly report The deliverable · by the 3rd
Ad spend
$—
Sales
$—
Return / $1
—×
Orders · AOV
— · $—
New customers
—
List +
+—
Sales by source — Google · Pinterest · Meta · email · organic$ each
What's doing well · what isn'tplain English
What we're changing next month3 lines
The honest curve

The first 90 days.

BREAK-EVEN
Month 1 · Learning

Platforms gather data. Around break-even. List starts growing.

Month 3 · The verdict

Break-even+. Three real reports — we decide together: scale, hold, or stop.

Month 6 · Compounding

Email ~25% of revenue. Budget scales because it's earning.

The build

Live in three weeks.

Week 1–2

Build

Invitation, five sequences, tracking, ad accounts, feeds.

Week 3

Launch

Test order end-to-end. Ads live at ~$50/day.

Week 4

First report

Month-one numbers, plain English.

Monthly

Operate

Tune · send · grow · report · repeat.

The investment

Two numbers. That's the whole price.

$2,500
The build · one time

Everything marked "we build" — live in three weeks.

$950/mo
The management · monthly

Everything itemized above. Flat — never a % of spend.

Prefer no big check? · The 3-month launch

Split the build across three months.

Three months is exactly the data window — at the end, we read three real reports together and decide: scale, hold, or stop.

Month 1$1,783
Month 2$1,783
Month 3$1,783
Month 4+ · auto-drops$950
Plus your ad budget · recommended $1,500/mo · straight to the platforms, never to us
Google $900
Pinterest $350
Meta $250
Searchers · intentDreamers · discoveryReminders · retargeting
Fee tiers — flat, published, never a %
Ad budget up to $1,500 /mo$950 /mo — launch tier
$1,501 – $2,500 /mo$1,150 /mo
$2,501 – $4,000 /mo$1,350 /mo
Beyond $4,000 /moCustom — a good problem
Typical agencyThis offer
Setup / build$3,000 – $5,000 up front$2,500 — can split over launch
Monthly fee$3,000 – $5,000$950 flat (tiered with ad spend)
% of spend on top10 – 20%None
Minimum ad budget$2,000 – $5,000 /mo$1,500 /mo recommended
Contract6-month minimum3-month launch, then month-to-month
Ad budget

$1,500 is the data floor.

Software

~$0–20/mo — email runs on the system already wired into the site.

Tiers

The fee steps only when ad spend increases — decided together, at a report.

Timing

Launch now → full stride by Q4, when jewelry does 40–70% of its year.

Next · Page 02

The follow-up engine →

Every email sequence and retargeting audience, laid out in full.